Customer Email Marketing

Customer Email Marketing

Customer Email Marketing

An attention-grabbing email goes a long way. Discover how to write customer emails that keep your customers pining for more than just a few pints.

What is Customer Email Marketing?

Customer email marketing is a type of marketing that allows you to reach out to customers on your mailing list for the following purposes:

  • Announce new products or promotional campaigns
  • Remind customers of any ongoing sales
  • Just to reach out to customers for anything related to your business (e.g. store hours, etc.)

Email marketing is often by most businesses to educate their customers on their brand or to keep their customers engaged between purchases.

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Writing Customer Marketing Emails

  • Keep it short and sweet.
  • Use images to capture your customers’ attention!
  • Include a call-to-action.
    • A call-to-action is something (text, image, or otherwise) that invites or beckons a customer to take next steps. If the purpose of your email marketing campaign is to lead your customers to go onto your site to check out your product, make that known with a strong call-to-action!
  • Embed links to make it easier for your customers.
    • Reduce the chances your customers don’t follow through by including clickable links in your emails. By making it easier for customers to go to your site, you’ve helped increase the usefulness of your email marketing efforts.

We recommend using Google to look up a few examples of customer marketing emails.

Tips to Improve Customer Email Marketing

  • Put yourself in the shoes of your customers.
    • Remember, your customers are just like you - they probably don’t like receiving ten thousand emails a day. Think about how you, as your own customer, would like to be greeted when opening up your email.
  • Use a catchy subject title but don’t go overboard with emojis.
  • Inject your store’s brand or your personality in there!
    • Customers like being spoken to like they’re humans. Plus, you’ll stand a chance of standing out from the rest by being a bit more personable than business-like.