Merchandising Products

Merchandising Products

Merchandising Products

So, you’ve uploaded your list of products - how do you go about merchandising them? Find out more below.

How to Merchandise Your Products Online

Product merchandising is all about displaying, promoting, and selling your products (online or in-store) in a manner that highlights their appeal to your customers.

In other words, the way a picture is taken, the colors used by your store, product positioning, and the layout of your store all go into making sure your products are optimized to sell as effectively as possible.

When it comes to product merchandising, the focus should be on how to display and promote your products in the most appealing and optimal way possible that entices the majority of your customers.

Examples of Product Merchandising

Featuring some of your Promenade stores, here are a few good visual samples of product merchandising at play:

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A consistent visual brand and look to all products help establish a consistency of feel and inspire confidence in customers viewing your product.

The more confident a customer is in the cohesiveness of your brand and product lineup, the more likely they are to want to purchase from you.

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Depending on whether your store may/may not have any special products, you may also choose to display them in a way where the most attractive or best-selling product gets displayed first in your inventory lineup. As you can see, price is not a factor when it comes to displaying the above inventory sample.

Other Merchandising Tips

  • Think about product display beyond just the numbers.
    • Remember that other than price points, customers also like looking at something pretty. We highly suggest taking good photos rather than using stock images or product pictures from the brand itself.
  • Think about your store’s overall appeal and merchandising.
    • Don’t forget how important it is to align your physical store’s product merchandising to your online inventory’s merchandising style. Cohesiveness both on and offline helps inspire consumer confidence.
  • If you have the room, get creative!
    • Product merchandising goes beyond just fancy pictures and a nice-looking store. If you have the room, we recommend getting creative by turning some of your products into art (or adding some art/decor) and designing your space with whatever strikes your fancy that helps sell your product and your brand.